• The Team

6 Reasons Why Updating Your Website is a Must!

In this era of technology, almost all your potential customers have access to the web. This fact gives you the opportunity to market your brand, product and service digitally, cost-effectively and easily. However, a website that is slow, clunky and even archaic, could minimize your opportunities by bringing down the user experience of your potential customers.

Here are 6 reasons why you should update your website:

1. Security

Security is probably at the top of your list if you have a physical location. Your online location should be no different. Keeping your website updated will prevent would-be-hackers from stealing information, adding unwanted content, and ultimately, breaking the trust your customers have for your brand.

2. Content

The overall design of your website captures the attention of your customers, but it's the fresh and unique content that encourages them to keep coming back. Keeping your content updated is an essential factor that helps build a strong relationship with you and your customers.

3. Design

The layout is a key element that customers will remember about your website. An outdated design, with dull graphics, boring colors or out-of-fashion fonts can scare your customers away. A visually appealing website that's trend-worthy increases traffic and conversions.

4. Mobile

If access to the web is one piece of the puzzle, smartphones are all the other pieces these days. Mobile-friendly tools and layouts allow you to be the most accessible you can be.

5. Speed

If your website takes more than four seconds to load, chances are your potential customers are abandoning your digital store to go somewhere speedier. Increasing your site's speed will boost user satisfaction, your return visitors and conventions.

6. Navigation

Is it easy to use your website? How about finding relevant information? A website that is hard to navigate can result in losing visitors and that means losing potential customers. Frank Chimero, a designer, illustrator, and author who has worked for clients like Nike and NPR says, "People ignore design that ignores people." Let the people that use your website be the reason you keep it updated. Be proud to have a website that is built around the user experience and they will repay you copiously.

Final Thoughts

Updating your website and its effectiveness is crucial to increasing your brand in the digital world. To learn how Grafik Website Design can update your website with the most up-to-date tools and trends, set a time to chat with one of our designers to learn just how easy the process really is.